The trials (only! - tribulation-free since 2011) of a medical student, often in poorly-drawn art form. The 'student doctor' crowd may be able to commiserate; I expect the rest to gain some insight into why the kid in the short white jacket who is 'not quite their doctor' looks so tired.
Updates for Monday and Friday, as possible.
Sunday, October 30, 2011
Marketing
One of my 'toward the end' patients on surgery required, among other things, a colectomy. Generally, when you're doing surgery that involves cutting the bowel, you want to do a 'bowel prep' to maintain asepsis to the extent possible.
In other words, to keep shit from getting everywhere.
There are a few products that will do this, with fun names like GoLytely. A gentler option, apparently, is 64 oz of Gatorade with Miralax dissolved into it. We had cause to wonder if the Gatorade people knew about that, and if so did they have initial branding disscussions in which they had to choose their marketing path. I.e.:
"Gentlemen, we can market this product one of two ways:"
A) Gatorade is a tasty sport beverage.
B) Gatorade is a conveyance of dissolved nonabsorbable osmolytes that will purge your bowels and scourge your mucosa of any solid remnant.
It must have been a tough choice - I bet the hospital can charge like $20 per bottle...
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